TNS Branding and Call Authentication Suite Products

Spoof Protection

Scammers can use your phone number to make fake calls, damaging customer trust and blocking engagement. TNS Spoof Protection verifies every outbound call, stops impersonation fraud, and ensures your customers can always tell it’s really you calling. Protect your brand and keep your calls trusted and recognized.

Telephone Number Reputation Monitoring

Your business calls could be flagged as spam likely without your knowledge causing answer rates to drop. TNS Telephone Number Reputation Monitoring shows your phone number reputation score, identifies spam labeling, and detects spoofing so you can understand what’s impacting your calls.

Enterprise Branded Calling

Display your business name and logo directly on a customer’s phone to make every call instantly recognizable. By combining branded calling with caller ID authentication, calls are more likely to be trusted instead of ignored as spam, helping increase answer rates, strengthen brand identity, and drive more meaningful customer engagement.

Enhance Your Brand Reputation and Improve Call Answer Rates

 

The hesitation of customers to answer calls from unrecognized numbers or numbers labeled as spam creates a major barrier for businesses trying to engage effectively. With TNS’ Branding and Call Authentication Suite, businesses can ensure their calls are authenticated and clearly branded, increasing answer rates, improving conversions, and providing real-time visibility into phone number reputation metrics.

With a coverage network across North America’s top carriers, your communications are protected. TNS’ partnerships with First Orion, Hiya, and TransUnion unify call registration, authentication, and trust practices, safeguarding your brand and customer relationships. Fill out the form to see if your business numbers are at risk and start protecting every call.

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Eliminating Challenges with the Branding and Call Authentication Suite

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Scammers and Spoofed Calls are Damaging Customer Trust

Fraudsters can use caller ID spoofing to impersonate real businesses, which puts customers at risk and makes people more cautious about answering any call. At the same time, legitimate calls may be blocked or mislabeled, which creates confusion and frustration. Without spoof protection and caller ID authentication, businesses risk losing trust, damaging their brand, and missing critical moments to connect with customers.

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Phone Number Reputation Issues are Often Hard to Detect

Many organizations do not realize their business calls are being flagged with spam labeling or a caller ID spam label. Without clear visibility into phone number reputation or a telephone number reputation score, it is hard to understand why calls are being marked spam or blocked. This lack of insight makes it difficult to identify problems, stop caller ID spam labels, stop caller ID blocks, and improve caller ID reputation over time.

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Customers are Not Answering Business Calls They Do Not Recognize

When people receive calls from unknown numbers or numbers showing spam, they often ignore them or assume the call is not legitimate. Without clear identification, like a branded call display or verified business caller ID, customers lack confidence in who is reaching out. This makes it difficult to improve call answer rates, reduces engagement, and limits opportunities to improve call conversion rates and call duration.

How the Branding and Call Authentication Suite Can Help

Without visibility into your phone number reputation, legitimate business calls can be flagged as caller ID spam or receive a spam label, reducing engagement. TNS protects your business identity, making your calls recognizable and building customer confidence. This protects your calls from being blocked, improves delivery, and keeps your communications running efficiently.

  • We monitor your telephone number reputation scores in real time
  • Prevent caller ID spam label issues before they impact business performance
  • Gain visibility into your business’s phone number reputation score

If your calls are ignored, blocked, or labeled as spam, your outreach isn’t reaching customers. TNS helps businesses restore trust in every call with Enterprise Branded Calling, Spoof Protection, and Telephone Number Reputation Monitoring. By making calls recognizable and trusted, your team can improve call answer rates, increase call duration, and engage more effectively with prospects and customers.

  • Identify why calls are being ignored or marked as spam
  • Ensure your calls are delivered and recognized across networks
  • Reduce number showing spam, caller id spam labels, and spam labeling

Scammers can perform impersonation fraud and enterprise call spoofing, using your phone numbers to trick customers. With TNS you can stop spoof calls, block non-authenticated calls, and protect your phone numbers. We allow your customers to immediately recognize and trust your calls, helping you maintain brand integrity and avoid operational disruptions.

  • Stop fraudulent and spoofed calls before they impact your customers
  • Build immediate trust with enterprise branded calls and verified caller identity
  • Safeguard your brand reputation while reducing operational risk

Recognized, trusted, and clearly branded calls are more likely to be answered and drive business outcomes. TNS' branding and call authentication solutions provide consistent enterprise branded calls. By making every call consistent and aligned with your brand identity, you can increase engagement, improve answer rates, and convert more conversations into business outcomes.

  • Deliver consistent branded call displays and branded phone numbers across channels
  • Improve call conversion rates, engagement, and customer interactions
  • Align calls with prior digital, app, or in-person interactions using enterprise call branding
Maintain Phone Number Reputation
Improve Call Answer Rates
Protect Your Brand and Customer Trust
Increase Conversions and Customer Engagement

Trusted by Industry Leaders

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kodahealth
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bank oa
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metlife
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frost

Featured Industries that Leverage Branding and Call Authentication

Financial

Trusted communication is critical in financial services, yet unrecognized or fraudulent calls can go unanswered or damage customer confidence. The TNS Branding and Call Authentication Suite ensures every call is verified, branded, and secure so customers engage with confidence.

  • Ensure customers recognize calls for account updates, fraud alerts, and transaction notifications by displaying your brand and logo
  • Protect customers from phishing and fraud by stopping spoofed calls before they reach their phones
  • Strengthen trust during proactive outreach to improve engagement with offers, upsells, and support interactions
  • Reduce operational inefficiencies by decreasing missed calls, callbacks, and unauthorized account access

Healthcare

Patient trust is critical in healthcare, but spoofing and unrecognized numbers can lead to missed calls and compliance risks. The TNS Branding and Call Authentication Suite combines branded call displays with spoof protection to ensure patients recognize, trust, and answer your legitimate calls.

  • Increase answer rates for appointment reminders, test results, and important health updates by displaying your brand and logo
  • Protect sensitive patient information and maintain HIPAA compliance by blocking spoofed and fraudulent calls
  • Reduce patient confusion and improve engagement during prescription, insurance, and care coordination calls
  • Lower operational costs by minimizing callbacks, fraud-related support inquiries, and missed outreach

Hospitality and Travel

In hospitality and travel, delivering timely and trusted communication is essential because unrecognized or fraudulent calls can reduce engagement and damage your brand. The TNS Branding and Call Authentication Suite ensures every call is verified, branded, and secure so travelers and guests confidently answer.

  • Protect customer information by blocking impersonation attempts and fraudulent calls before they reach travelers
  • Support recognition and engagement during high-volume periods such as peak travel seasons, ensuring calls are answered
  • Strengthen trust and loyalty by delivering consistent, professional, and verified branded calls
  • Clearly display your brand and logo so travelers and guests immediately recognize your calls for bookings, itinerary updates, and travel alerts

Where Greater Reach Means Better Business

Utilize TNS' wealth of experience and subscriber data to enhance experiences and foster your business prospects.

72%

Never answer a phone call from an unknown number.

30+

Years of experience in call identification.

1B

Calls analyzed daily with 1 billion subscriber numbers listed.

Ready to Learn More?

Strengthen every outbound call with the TNS Branding and Call Authentication Suite, ensuring your brand is recognized and trusted while blocking fraudulent activity. Fill out the form to see if your business numbers are at risk and start protecting every call.

Contact Us
Communication Preference

Please select yes if you would like to receive the latest news from TNS.

By entering your personal information on this form and clicking on the “Submit” button, you are giving TNS permission to use the personal information you submit for the purposes set forth in our TNS Group Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

FAQs

How can I protect my business’s phone numbers?

Adding the Branding and Call Authentication Suite helps ensure that only legitimate calls display your business identity, protecting against spoofing and enhancing customer confidence. TNS Spoof Protection can stop fraudsters from using your number to make fake calls, ensuring that only verified calls reach your customers.

How can I add my company logo to our business phone calls?

Make your brand instantly recognizable with Enterprise Branded Calling, available on all major U.S. carriers. TNS displays your company logo alongside your name, providing a powerful visual cue that builds trust and ensures customers know they’re receiving a call from a verified, trusted source.

How can I improve customer trust in outbound communications?

Ensure your calls are clearly verified and instantly recognizable to customers. Using Enterprise Branded Calling with your company logo and name, combined with the Branding and Call Authentication Suite, signals legitimacy and protects against spoofing. Customers can immediately see that the call is from a trusted source, which boosts answer rates, reduces friction, and reinforces confidence in your brand.