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TNS Branding and Call Authentication Suite Products
Spoof Protection
Scammers use legitimate business phone numbers to place fake calls, damaging trust and blocking engagement. Spoof Protection authenticates outbound calls, reducing the risk that fraudsters impersonate phone numbers or calls are flagged due to spoofing, helping businesses stay recognized and avoiding caller ID spam triggers.
Telephone Number Reputation Monitoring
Businesses often lack visibility into how their phone numbers are labeled, leaving them unaware when calls are flagged as spam or blocked. TNS provides real-time monitoring, caller ID reputation insights and a phone number reputation score so businesses can proactively manage issues that impact call deliverability and engagement.
Enterprise Branded Calling
Declining answer rates occur when calls appear unknown or when business calls are mislabeled as spam. TNS enables calls to display a verified name and logo, reducing spam labeling, minimizing caller ID spam label exposure and helping stop caller ID blocks, increasing engagement and response rates by signaling legitimacy and trust.
Trusted Branded Calling Backed by Spoof Protection
Customers hesitate to answer unfamiliar calls or numbers showing spam labeling. TNS reduces uncertainty by combining spoof protection, branded calling and intelligence driven by phone number reputation data. This helps prevent calls from being flagged as spam, building trust and engagement while protecting calling identity and improving performance across leading U.S. phone networks. Complete the form to identify at-risk numbers and begin protecting every call.
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Why Business Calls Are Not Being Trusted or Answered
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Spoofed Calls are Damaging Customer Trust
Caller ID spoofing lets bad actors impersonate brands, increasing customer risk and hesitation. Legitimate calls can be blocked, mislabeled or marked as spam, causing confusion and frustration. Without spoof protection and authenticated calls, businesses face declining trust, brand damage and missed opportunities.
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Phone Number Reputation Issues Can Be Hard to Detect
Many businesses are unaware calls are flagged as spam or affected by caller ID spam. Limited insight into caller ID reputation and phone number reputation score data makes it difficult to know why business calls are being blocked or mislabeled. This delays corrective action, increases spam labeling and limits engagement.
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Customers are Not Answering Calls They Do Not Recognize
Customers often ignore business calls that show as unknown or have a caller ID spam label. Without a verified branded display or verified business caller ID, customers lack confidence in who is calling. This directly reduces answer rates and limits opportunities to connect and engage with customers.
How the Branding and Call Authentication Suite Can Help
- Protect Your Brand and Build Customer Trust
- Maintain Phone Number Reputation
- Improve Call Answer Rates
Spoofing makes it harder for customers to recognize and trust legitimate business calls when fraudsters impersonate phone numbers or falsify caller ID data. This puts businesses at risk and makes customers more cautious about answering calls. As a result, valid calls may be flagged due to spoofing or go unanswered. The TNS Branding and Call Authentication Suite helps businesses restore control by:
- Validating call origination so only authorized, authenticated calls are delivered
- Protecting legitimate numbers from misuse
- Stopping impersonation fraud to protect customers and brand trust
When legitimate calls are blocked, ignored or marked as spam, businesses lose critical opportunities to connect, revenue is impacted and customer trust erodes. Without visibility into phone number reputation, calls may receive a caller ID spam label or increased spam labeling, reducing customer engagement. TNS makes calls recognizable, building customer confidence and helping prevent calls from being blocked or mislabeled as caller ID spam. This improves delivery and keeps communications running efficiently by:
- Providing real-time phone number reputation monitoring across networks
- Preventing issues with calls mislabeled as spam, which impacts customer interactions
- Delivering visibility into a phone number reputation score
- Leveraging historical trends and analytics, so businesses understand patterns and root causes of phone number reputation issues
When legitimate business calls are blocked, mislabeled or ignored, companies miss critical opportunities to connect, revenue is impacted and customer trust erodes. Recognizable and trusted calling experiences help boost answer rates, extend call duration and improve engagement with prospects and customers. TNS helps businesses improve call answer rates by:
- Displaying a clear, verified identity on every call, including business name and logo
- Building customer confidence through consistent, trusted call experiences across networks
- Reducing spam labeling, caller ID spam label risks and inaccurate spam classifications
- Providing real-time visibility into phone number and caller ID reputation scores
- Preventing legitimate numbers from being spoofed and used for impersonation fraud
- Protect Your Brand and Build Customer Trust
- Maintain Phone Number Reputation
- Improve Call Answer Rates
Trusted by Industry Leaders
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Featured Industries that Leverage Branding and Call Authentication
Financial
Trusted communication is essential in financial services, where spoofed or spam-labeled calls can go unanswered and weaken engagement. Know Your Customer (KYC) initiatives rely on secure, authenticated calls for transactions and fraud alerts. TNS provides financial institutions, including banks, investment firms and insurers, with phone number reputation monitoring and a consistent branded display, building confidence, boosting answer rates, reducing Account Takeover risk and protecting caller ID reputation.
- Strengthen phone number reputation across networks
- Reduce legitimate business calls mislabeled as spam
- Prevent phishing and impersonation fraud by blocking spoofed call attempts
- Display a consistent branded display with name and logo so customers recognize calls for updates, alerts and transaction notifications
- Decrease in missed calls, callbacks and unauthorized account access
Healthcare
Patient trust is critical and missed calls increase risk and compliance exposure. The TNS Branding and Call Authentication Suite combines spoof protection, branded caller ID and phone number reputation monitoring so patients can recognize, trust and have confidence when answering calls from healthcare providers. Consistent branded displays and ensuring business calls are not mislabeled as spam helps doctor, hospitals, pharmaceutical companies and insurers, strengthen engagement, comply with regulations and protect their calling identity.
- Boost answer rates for appointment reminders, test results and health updates by displaying a verified brand name, and logo
- Protect sensitive data and support HIPAA compliance
- Reduce patient confusion and improve engagement during prescription, insurance and care coordination calls
- Lower costs by minimizing callbacks, fraud-related inquiries and missed outreach
Hospitality and Travel
In hospitality and travel, delivering timely and trusted communication is essential because unrecognized or fraudulent calls can reduce engagement and damage your brand. The TNS Branding and Call Authentication Suite ensures every call is verified, branded and secure so travelers and guests confidently answer.
- Protect customer information by blocking impersonation attempts and fraudulent calls before they reach travelers
- Support recognition and engagement during high-volume periods such as peak travel seasons, ensuring calls are answered
- Strengthen trust and loyalty by delivering consistent, professional, and verified branded calls
- Clearly display your brand and logo so travelers and guests immediately recognize your calls for bookings, itinerary updates, and travel alerts
Where Greater Reach Means Better Business
Utilize TNS' wealth of experience and subscriber data to enhance experiences and foster your business prospects.
72%
Never answer a phone call from an unknown number.
30+
Years of experience in call identification.
1B
Calls analyzed daily with 1 billion subscriber numbers listed.
Ready to Learn More?
Strengthen every outbound call with the TNS Branding and Call Authentication Suite, ensuring your brand is recognized and trusted while blocking fraudulent activity. Fill out the form to see if your business numbers are at risk and start protecting every call.
FAQs
- How can I protect my business’s phone numbers?
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Adding the Branding and Call Authentication Suite helps ensure that only legitimate calls display your business identity, protecting against spoofing and enhancing customer confidence. TNS Spoof Protection can stop fraudsters from using your number to make fake calls, ensuring that only verified calls reach your customers.
- How can I add my company logo to our business phone calls?
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Make your brand instantly recognizable with Enterprise Branded Calling, available on all major U.S. carriers. TNS displays your company logo alongside your name, providing a powerful visual cue that builds trust and ensures customers know they’re receiving a call from a verified, trusted source.
- How can I improve customer trust in outbound communications?
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Ensure your calls are clearly verified and instantly recognizable to customers. Using Enterprise Branded Calling with your company logo and name, combined with the Branding and Call Authentication Suite, signals legitimacy and protects against spoofing. Customers can immediately see that the call is from a trusted source, which boosts answer rates, reduces friction, and reinforces confidence in your brand.